BA · Undergraduate
Digital Media & Experience Design
Create meaningful digital experiences through visual communication, storytelling and human-centred design.
- Award
- BA
- Indicative duration
- 3 years full-time
- Delivery
- Blended
- Academic school
- Design
A deeper understanding.
A practical direction.
Build a creative practice informed by research and experimentation. Work across media, interaction and content, learning to explain your decisions and develop experiences that are useful, accessible and culturally aware.
What you will learn
- Conduct research that informs a clear creative brief.
- Develop visual and interactive prototypes across media.
- Evaluate designs for accessibility, usability and meaning.
- Present a coherent portfolio and work constructively with clients.
Your learning journey
The indicative curriculum builds from core understanding to independent work. Select a stage to explore its subjects.
Year 1 · Creative foundations
- Visual communication
- Digital storytelling
- Design history & culture
- Creative coding
Year 2 · Experience & interaction
- User research
- Interaction design
- Motion & multimedia
- Collaborative design studio
Year 3 · Professional practice
- Service & experience design
- Creative enterprise
- Industry portfolio project
- Independent design capstone
PIEM in your programme
An industry-connected challenge
Design a digital exhibition that helps a community tell its own story, from research and content to accessible interactive prototypes.
Creative Media & Experience Studio
A supervised creative studio developing visual identities, digital narratives and experience prototypes for community and enterprise briefs.
Partner ecosystem
The programme’s partnership network is designed to include:
- Design and media studios
- Cultural organisations
- Digital product teams
- Creative enterprises
Partner involvement can include project briefs, expert critique, practice insights and mentoring. Specific organisations and opportunities are confirmed for each cohort.
Understand the PIEM modelWhere your learning can lead
These are potential areas of work, not guaranteed outcomes. Career development combines academic learning, demonstrable project work and individual professional preparation.
Plan your study.
Use these details to compare your options. Confirm the approved specification before making a commitment.
- Next intake
- Intake dates to be confirmed
- Fees & funding
- Fee schedule awaiting approval. Explore cost planning.
- Study commitment
- Full-time pattern; weekly workload to be confirmed. Allow time for taught sessions, independent work, group projects and assessment.
- Practical requirements
- Scheduled practical attendance; locations and frequency to be confirmed before enrolment.
- Your support
- Academic feedback, study guidance and accessibility support arrangements to be confirmed for the cohort. Explore support.
Learning made visible
Follow a project from question to contribution.
See the decisions, outputs and reflection behind an illustrative PIEM experience connected to this field.
Explore a project conceptEntry, delivery & funding
Entry expectations
A secondary-school qualification supporting higher-education entry. A portfolio or evidence of creative interest may be requested to understand an applicant’s practice and potential.
Applicants whose previous education was not in English may need to demonstrate readiness to study in English. Country equivalence, evidence and any additional requirements are reviewed individually.
How you will study
Blended study combines digital learning with scheduled workshops, practical activity and supported collaboration. Practical locations and attendance requirements are confirmed before enrolment.
Assessment
Assessment may include analytical assignments, project work, presentations, practical demonstrations and an independent capstone. Clear criteria and feedback support your progress.